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OK, so you've got your site looking and working the way you want - but as time goes by, things change. You might offer new products or services, pictures and graphics on your site go out of date, links to customer websites, supplier websites or other links get broken.
Old information and broken links are a sure way of losing credibility and with it, the trust of potential customers while a regularly updated site clearly showing the latest information can instill real confidence.
Keeping a site actively updated can be difficult in the real-life world of running a business. Finding time to update pages and monitor/maintain links, never mind mastering the website design software to enable these changes to be made, is a real challenge.
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